Stonehill & Taylor was hired to reposition this venerable property in the heart of Times Square. Taking a cue from the name of the hotel, Stonehill & Taylor's design is a light-hearted approach to the origins and current state of American politics. The scope included a new façade, lobby, lounge (aptly called Primary) and guest accommodations, including a fitness center, conference center and guestrooms. Design of the public areas focuses on the first republican and democrat U.S. presidents: Abraham Lincoln and Thomas Jefferson, respectively. The design palate draws materials and finishes that show the contrast of history to present day, as well as the split, and the commonalities, between the two political parties. The hotel, designed for Hampshire Hotels and Resorts, is appropriately scheduled to open prior to the 2008 presidential election.